Top Fashion News This Week.
Stories and gist that have rocked the fashion industry. – week 43 /2024
By: Pius Daniel
We have come to the end of another beautiful and fast week with interesting things happening in the world of fashion.
Well, you don’t have to look so deep, as I have gathered the best headlines for you.
Stories and gist that have rocked the fashion industry.
So, buckle up and enjoy the read.
Top Fashion News This Week.
Luxury brands begin to suffer low sales.
In recent times the sales of luxury products are beginning to plummet.
LVMH, the group known for acquiring and managing several luxury brands, has reported a drop of over 5 percent.
There are reports that the conglomerate isn’t yet out of the waters as there might probably be more fall in its demand, especially in Asia.
The decline has led to several decisions, including laying off of staff, and cutting cost at all means.
Although this might turn out to be temporary, and just a short-term issue,
the luxury group might have to seek a solution in buying out shares from its competitors if the low sales persist.
Bach Buquen might get men to wear make-ups
The tiktok influencer, Bach Buquen who has seen fast rice in the social media space is gradually getting men to wear make-up.
The 19 year old TikToker, known as ‘It Boy’ with over 6 million followers,
has taken to the platform to do what he had always enjoyed doing from his childhood — wearing make-up.
Considering the fact that he is straight, he has created a different perspective towards the beauty industry for straight men, conquering the idea of decline in masculinity.
His content has not only gained him social media followers but recognition from top brands and personalities,
as we see Kate Moss appearing alongside Charlotte Tilbury on his TikTok.
He has also gotten mentions and is now working with the Jacquemus brand on promoting their brand’s New York store opening.
Top Fashion News This Week.
Claudia Schiffer joins Hailey Bieber’s beauty brand, Rhode, as new brand ambassador.
This week, Rhode announced Claudia Schiffer as the new face of its upcoming skincare product, “Butter Balm.”
Known for her iconic modeling career, Schiffer’s collaboration marks a notable step in Rhode’s marketing approach, focusing on timeless beauty.
Rhode, co-founded by Hailey Bieber, has quickly become known for its minimalist skincare offerings,
and has drawn attention by collaborating with high-profile figures like Schiffer.
Schiffer’s campaign will likely emphasize Rhode’s commitment to quality, simplicity, and elegance,
leveraging her global appeal to expand their reach across different age demographics in the beauty market.
Top Fashion News This Week.
Chanel makes their first move into sports
The french brand, Chanel, founded in 1910 is set to sponsor the Oxford-Cambridge boat race as the official timekeeper and title sponsor of the event.
The event set to take place on April 13th 2025, is said to have an attendance of over 250,000 spectators with a live broadcast on BBC.
The rowing competition which is said to be the oldest major sporting event in the UK will be called the Chanel J12 boat race to complement to the luxury brand’s unisex watch.
This move is going to be Chanel’s initial entrance into sports sponsorship,
and also a means to drive awareness and cement their identity in the British market.
Conclusion
Here you have it, the top news making wave in the fashion space, from sponsorships to new trends, you have it all.
Stay tuned to get an update on the Lagos Fashion Week.
See you next weekend!
Also Read: This Week’s Top Fashion News – Diademng
Top Fashion News This Week.
